Tapper's invites shoppers to have a beer while browsing jewelry at new Somerset Collection store

FROM: Crain's Detroit Business

Tapper's Diamonds & Fine Jewelry on Saturday will open a new "experiential" store and taproom at Somerset Collection in Troy.

Registered as Tapper's Fine Jewelry Inc. in West Bloomfield, the retailer will offer fine jewelry, loose diamonds, luxury timepieces and what it says to be the "largest selection of engagement rings in metro Detroit." A U-shaped bridal bar will showcase a collection of engagement rings with labels such as A. Jaffe, Carizza, Henri Daussi and Martin Flyer, according to a news release.

Along with the bling, visitors can gather and have a drink at Tapper's Tap Room. The bar will rotate Michigan-made beers on tap, starting with Bellaire-based Short's Brewing Co.'s Space Rock Brew. The bar will also serve Williamsburg-based Northwoods Soda & Syrup Co. root beer, soft drinks and water, President Mark Tapper said.

The store will employ 19.

"Over our 40-year history, trends and styles have changed, but one thing has remained the same — our tradition of treating every visitor like family," Tapper said in a statement. "With this new location, we'll be able to provide a more personalized and engaging shopping experience than ever before."

The company declined to disclose revenue projections.

Southfield-based JGA Inc. handled the design and Detroit-based Sachse Construction and Development Co. LLC handled the build-out of the 5,600-square-foot space. Tapper's is located next to the state's only Rolex shop, which is also run by the jeweler, the release said.