Shinola To Open Second Metro Detroit Location at Somerset Collection

DETROIT – Shinola is pleased to announce the opening of its newest store in Troy’s Somerset Collection, coming this April. The Detroit-based design brand is known for its dedication to thoughtful manufacturing by creating jobs and making watches, bicycles, leather goods, journals, jewelry and audio equipment of the highest quality. 

“We are excited to continue to grow within the greater Detroit community,” said Tom Lewand, CEO of Shinola. “Detroit is and will always be our home, which makes us particularly proud of this new location. We are deeply grateful for all the support we continue to receive from this amazing community.” 

The 2,400-square-foot store, located on Somerset Collection South on the second floor, will be the third brick-and-mortar location in Michigan, adding to its Midtown Detroit and Ann Arbor locations, and the 19th store in the United States. Founded in 2011, Shinola now has 21 locations worldwide, with stores in New York, Los Angeles, London, and Washington, D.C., among others.

“We are thrilled to welcome Shinola to the Somerset Collection. They will complement our other 180 retail partners beautifully,” said Nathan Forbes, Managing Partner of The Forbes Company. 

Shinola at Somerset Collection
2800 W Big Beaver Rd
Troy, MI 48084

Shinola Somerset Collection Hours 
Monday-Friday: 10 a.m. – 9 p.m.
Saturday: 10 a.m. – 7 p.m. – Somerset North closes at 9 p.m.
Sunday: Noon – 6 p.m.

The Somerset Collection is located on the corner of Big Beaver Road and Coolidge in Troy.  A 700-foot long glass enclosed moving skywalk spans Big Beaver connecting Somerset North with Somerset South. Anchored by Neiman Marcus, Nordstrom, Saks Fifth Avenue, and Macy’s, the Somerset Collection is home to more than 180 stores and restaurants. Information about center or store-specific events, as well as store hours can be found at  
Based in Southfield, Michigan, The Forbes Company ( is a nationally recognized owner, developer and manager of iconic regional shopping centers, recognized throughout their respective markets for their retail innovation, fashion leadership, distinctive architecture and luxury appointments. In addition to Somerset Collection, these properties include: The Gardens Mall in Palm Beach Gardens, Florida; The Mall at Millenia in Orlando; and Waterside Shops in Naples, Florida.
Shinola is founded in the belief that products should be well-made and built to last. Across a growing number of categories, Shinola stands for skill at scale, the preservation of craft, and the beauty of industry. 

Of all the things we make, the return of manufacturing jobs might just be the thing we’re most proud of.
Chloe Seymour, Shinola,
Peter Van Dyke, Somerset Collection,